Turn marketing into measurable growth.
QFD brings acquisition, conversion and measurement together in one accountable growth system, so you can win more customers, understand what is working and scale with confidence.
Paid acquisition · CRO · Measurement · AEO/GEO · Growth strategy
Growth breaks when the parts do not connect.
Paid media sits in one place. Website conversion sits somewhere else. Analytics reports on channels. Sales reports on revenue. Agencies optimise their part of the funnel, while the business is left trying to work out what actually moved the number.
QFD connects the parts that determine growth, from finding demand to converting it and measuring the commercial outcome.
One growth system. Clear priorities. Commercial accountability.
Find demand. Convert it. Measure it. Grow what works.
Growth is not one channel or one campaign. It is a system. QFD works across the parts of that system that have the greatest impact on commercial performance.
Reach the customers most likely to buy.
Paid search, paid social, search visibility, AI discovery and targeted acquisition create and capture demand where your customers are looking.
Turn more demand into customers.
Sending more traffic into a weak journey simply makes waste happen faster. QFD identifies and removes friction between interest and conversion.
Know what is actually working.
Platform dashboards tell you what the platforms can see. QFD builds measurement around the commercial outcome so decisions are based on evidence rather than competing attribution claims.
Put more behind what works.
Measurement only matters if it improves decisions. QFD turns the evidence into priorities, experiments and an ongoing plan for growth.
Not another collection of marketing services.
QFD is built around the commercial system, not individual channels.
Growth before channels
The question is not whether Google Ads, Meta, SEO or AI search is performing in isolation. The question is whether the overall system is producing profitable growth.
Measurement built in
Measurement is not an optional reporting layer added at the end. Every QFD engagement starts with understanding what can be measured and whether the numbers can be trusted.
Modern discovery
Customers are increasingly discovering and evaluating businesses through AI as well as traditional search. QFD treats AEO and GEO as part of the modern acquisition system rather than a separate marketing novelty.
Senior-led delivery
Strategy and commercial direction stay senior-led. Specialist expertise is brought into the work where it adds value, supported by systems and automation that reduce unnecessary agency overhead.
Choose the growth capability your business needs now.
Start with the level of support that fits the business today. The system can expand as the opportunity grows.
Disciplined acquisition and measurement for businesses ready to make growth more accountable.
- One primary acquisition channel
- Campaign management and optimisation
- Conversion tracking and measurement QA
- Growth reporting
- Landing-page recommendations
- Monthly optimisation priorities
- Monthly growth review
- Basic AI-search visibility monitoring
A broader outsourced growth function for businesses actively trying to scale.
- Multiple acquisition channels
- Paid media management
- Conversion optimisation
- Landing-page experimentation
- Measurement and attribution
- Creative testing
- AEO / GEO
- Revenue reporting
- Ongoing experimentation
- Monthly growth planning
Senior growth support for larger businesses, more complex funnels and higher-stakes acquisition.
- Custom acquisition strategy
- Multi-channel growth management
- Advanced measurement
- CRO and experimentation
- AEO / GEO
- Executive reporting
- Budget and performance planning
- Vendor or agency oversight where required
- Senior strategic involvement
Plans are scoped around the commercial problem, complexity and required delivery capacity. Media spend and substantial third-party production costs are separate unless specifically included.
Growth is easier when you trust the numbers.
Every marketing platform wants credit for the sale. That does not mean every platform created it.
QFD works from the commercial outcome backwards, connecting acquisition activity to the best available evidence of leads, customers, pipeline and revenue.
If we cannot tell what changed, we cannot intelligently decide what to do next.
Your customers are searching differently.
Google is no longer the only place people ask who to buy from. ChatGPT, Gemini, AI Overviews and other answer engines increasingly influence how customers discover, compare and understand brands.
QFD brings AEO and GEO into the growth system, improving how a business is understood and represented across AI environments while measuring what those environments actually contribute.
Visibility matters. Recommendation matters more. Revenue remains the outcome.
Proof over promises.
Good growth work should leave evidence. The diagnosis, the changes made and what happened afterwards.
Making a National Brand the AI Answer
Outdated products and pricing were appearing across major AI environments. The underlying information signals were corrected, current facts replaced stale answers, and AI referral traffic became measurable.
Read the Case Study →The Attribution Detective
A broken measurement stack was untangled so acquisition reporting could be reconciled against what the business was actually seeing commercially.
Read the Case Study →The Agency Accountability Audit
A structural review separated real acquisition work from reported activity and identified where wasted cost and accountability gaps were hiding.
Read the Case Study →Need to create the pipeline as well?
Acquire by QFD is a productised new-business operating system for established B2B service firms that want a more consistent way to find, research and approach the right prospects.
QFD uses the same principle throughout the business: replace ad hoc activity with a repeatable system that can be measured and improved.
Built from the other side of the agency report.
QFD was founded by Aubrey Turner after more than 15 years working across acquisition, growth, agency, consulting and in-house leadership.
That includes more than $400 million in career acquisition spend across South Africa, the US, the UK and global markets, including three years managing approximately $100 million a year for a single client.
The experience shaped a simple operating philosophy: growth should be commercially explainable. You should know what you spent, what changed, what it produced and what you are doing next.
Start with the growth problem, not a list of services.
Understand
Tell us where growth is working, where it is getting stuck and what the business is trying to achieve.
Diagnose
QFD reviews the acquisition, conversion and measurement system to identify the highest-value problems to solve first.
Plan
You receive a clear recommended growth plan, scope and commercial model.
Grow
Once underway, QFD works in continuous growth cycles: measure, prioritise, execute, learn and repeat.