Real mandates. Real methodology. Real results.
Every case study shows the full picture: the challenge, the diagnosis, the approach, and the measurable outcome. Not just the headline number — the thinking behind it.
The Attribution Detective
A brand spending R1.2M/month on paid media had a reporting stack that showed strong performance across every channel. Revenue was flat. Something wasn't adding up.
Cross-channel attribution model giving credit to brand search for conversions driven by upper-funnel paid social — hiding true channel performance.
R600k reallocated from misattributed channels to proven performers. ROAS improved 28% within 60 days of reallocation.
The Agency Accountability Audit
A retainer client had been with the same agency for three years. The reports looked fine. But when we looked under the hood, we found significant gaps between what was being billed and what was actually being done.
Agency billing for senior resource but delivering junior execution. Campaign architecture hadn't been restructured in 18 months. Optimisation was reactive, not proactive.
Agency brief restructured. New accountability framework introduced. 43% CPA reduction in 60 days from structural changes alone.
Operational Compression
The advertising function was agency-dependent and fragmented. Seven different agencies across different channels. No unified strategy. No internal knowledge. And costs that didn't match output.
Build a lean in-house team capable of managing eight-figure monthly spend across multiple markets, while simultaneously running live campaigns and transitioning away from agencies.
Lean in-house team running 3× the output per operator of the previous agency setup, at 40% lower total cost. The methodology became the Operational Compression framework.
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