Fractional Advisory
Senior advertising strategy on a retained basis — delivered remotely, on your schedule. You get the strategic thinking, agency oversight, and performance accountability of a Head of Advertising without the full-time salary, office politics, or recruitment timeline.
Vs. full-time hire: Save R180k–R300k in annual salary + benefits + recruitment.
You need leadership, not more executions
Your agency is executing. Your in-house team (if you have one) is in the weeds. But nobody is owning the strategy — asking the hard questions, holding vendors accountable, connecting advertising activity to business outcomes.
A full-time Head of Advertising costs R600k–R1.2M per year in salary alone. And the right person will take 3–6 months to hire. You need senior capability now, not in six months.
How the engagement works
Discovery & Audit (Week 1–2)
Full review of your current advertising setup — accounts, vendors, team structure, measurement, and reporting. I'll tell you exactly what's working and what isn't.
Strategy Setting (Week 3–4)
Develop a 90-day advertising strategy aligned to your business goals. Channel mix, budget allocation, KPIs, and the measurement framework to track them.
Ongoing Async Leadership (Month 2+)
Weekly async account reviews, performance commentary, agency briefs, and strategic direction — all delivered remotely on your schedule. Monthly video strategy session included.
Monthly Executive Review
A senior review of advertising performance against business KPIs. Plain English, no jargon. Recommendations for the next month. Presented to your leadership team.
Ongoing Optimisation & Adaptation
Markets change. Algorithms change. Competitors change. I stay on top of what's shifting and adjust strategy proactively — not reactively.
What you get
The right fit
This engagement works best for:
Common questions
Each week you receive a structured account review covering performance, observations, and recommendations — delivered as a written report or Loom video, depending on what's clearest. You can respond, push back, or ask follow-up questions in your own time. Monthly we run a live video session for strategy alignment. This model works in any timezone and removes the scheduling overhead that kills momentum in traditional retainers.
Yes — this is one of the most common setups. I act as the client-side lead managing your agency relationship, reviewing their work, setting the brief, and holding them accountable to real outcomes rather than activity metrics. Most agencies prefer working with a knowledgeable client-side counterpart.
Three months. This isn't arbitrary — it takes 4–6 weeks to get the full picture of your advertising, and another 6–8 weeks to implement changes and see meaningful results. Anything shorter than 3 months produces a shallow audit, not genuine leadership. Most engagements run 6–12 months.
Yes — the async model is specifically designed for global clients. I'm based in Cape Town but have managed advertising across South Africa, the UK, the US, and global markets. Because the engagement is async-first, timezone doesn't create scheduling friction. Most of my best client relationships are fully remote.
I document everything. You'll have the strategy, the processes, the measurement framework, and the team knowledge transfer needed to continue without me — whether that's with a full-time hire, your existing team, or continued support at a reduced level. The goal is always to make myself unnecessary.
Ready to have senior advertising
leadership in your corner?
Start with a free 30-minute call. Let's figure out if this is the right fit for where your business is right now.
Book a Free Strategy Call